Kindness knows no borders.
Whatever your story, you belong here.
WHAT WE’RE ABOUT (And how we're different)
You're allowed to learn it together.
The affirmation cards aren’t just for them. Neither are the conversations, the reminders or that crystal sitting on the bench at 6am before the first “Muuuumm?” echoes down the hallway.
You see, when kids are learning to be kind to themselves, so are you. (Turns out, learning together is the whole point.)
kindness starts within.
(The) Three things we're here to build.
KINDNESS
The kind that sticks.
Not the 'hold the door once and forget about it' kind.
CONFIDENCE
Turns out, kindness and confidence
are basically roommates. Self-talk matters.
CONNECTION
Real conversations for the memory bank.
(Not the highlight reel ones.)
SHOP BY CATEGORY
Thoughtful products for kind humans.
Our Hero. (The one that started it all.)
Explore our themed kids advent calendars
(Plot twist.) Not just for the kids.
Advent Calendar for Women and Teenagers too!
(Plot twist.) Not just for the kids.
Advent Calendar for Women and Teenagers too!
The year-round essentials
Kids Affirmation Cards
For the feelings that don't have words yet.
I’ve lived through the version of plastering a smile over the hard stuff, only to go home and replay every word.
Our Box of Confidence makes room for the real feelings too.
Bundle it with the Positive Mindset Game and turn those feelings into conversations you’ll treasure forever.
As seen in
Our little kindness idea has made its way onto some pretty big screens.
From Hoda & Jenna on TODAY (in the US) to Alison Langdon on TODAY and Sarah Harris on Studio 10 (in Australia), they’ve called it “much sweeter than chocolate", “I’m obsessed with this one,” and loved it"because it gives back to charities". And yep, it still makes us pinch ourselves.
Don't just take our word for it
See what others say about us
Checkout Our Kids Mindset Must-Haves
true story. (grab a cuppa.)
BUILT FROM THE MESSY BITS.
"Everyone said I was outgoing, always so happy and confident. Nobody knew I was completely falling apart on the inside (like literally crumbling).
Miles from my family in Sweden. No idea who I was anymore. Quietly tangling my self-worth up with everything I'd achieved. And never feeling like I was enough. (Sound familiar? You're not alone.)"
— Tess Bell, Founder · Gold Coast, Australia (Swedish heart. And the one, secretly still waiting for the Spice Girls reunion.)
A MOVEMENT FOR A KINDER TOMORROW
Together we can make a bigger difference.
Random Acts of Kindness we've shared so far. Help us get to 5 million.
Kindness so good you'll want seconds.
And apparently, so is this newsletter.
Highly addictive. Especially since it's home cooked. 85,632+ already at the table. (We saved you a seat.)
