Base Mission:

My mission is to empower our children today, so they can form the tools needed to build a more loving tomorrow. To teach them the power of kindness, resilience, and self-worth, and to usethese powers to author an affirming personal narrative that embraces their own unique andbeautiful traits – and with compassion and respect – discover these traits in others.

Longer Version:

Together, we can create a self-loving and selfless world, but it starts with choosing what we teach our children today and working hard to become the mindful, confident parents they deserve.

This is so powerful and so much more than just a product – it is a global mindset shift that’shard to ignore. If we teach our children to be kind to themselves and everyone they meet, we are giving them the tools they need to lead the way to a better tomorrow.


As parents, there’s always a lingering fear that the stuff we dislike about ourselves will infect our own children, the world’s next generation with the same doubts and insecurities that plague us. Even worse is the possibility that the world will give our children things to dislike about themselves that we haven’t even thought of yet.

In these moments of panic, it’s important to remember that identities are formed by three stories about who we are that are always being written, and therefore, can always can change. The story our parents tell us, the story the world tells us – and most importantly – the story we tell ourselves. You can’t control the story the world tells, but you can control the one you tell and influence the one your child tells themselves. Basing these stories in kindness, resilience, and self-worth makes all the difference.

It was a long road to learning this lesson.

As a young perfectionist, the story I told myself was that I was never good enough. From the outside, it must have looked like I had everything, but inside I deeply struggled with my self-worth. Friends and family could tell me I was intelligent or beautiful, but I never really believed them. I would look around and find 10 girls I thought were smarter or prettier. And if I wasn’t the best, I didn’t think I mattered at all.

Now that I’m an adult, with two beautiful daughters of my own (Sienna and Scarlett), I’d give anything to avoid passing down the negative narrative I created for myself. But I know from experience that simply telling them what amazing people they are isn’t enough to overcome the stories the rest of the world will tell. So I set out searching for other ways to help ensure their personal stories would become positive ones.

During my search, I came across the idea of daily affirmations and growth mindset. And honestly, I thought it was a whole heap of nonsense. But I heard from so many people who swore it worked, and I had nothing to lose. I decided to try it. The only problem being, most
affirmations include complicated language or ideas that just don’t resonate with kids. So I decided to create my own affirmation cards with simple language, story elements, and characters my kids could get invested in. The unfiltered truth…

Do affirmations for kids really work?

It worked better than I possibly could have imagined -- for them and for me too! Not only are my kids excited to the cards with the stories every day, they are also learning how to apply the principles to new situations they experience.

As a matter of fact if you want to know the real truth…, not long ago, when my husband and I were arguing -- which parents sometimes do -- my 4 year old daughter, Sienna, tiptoed into the room to remind me of something she had learned. She whispered, ‘Mamma, when we’re angry, you know your loving heart will calm you down.’

My heart melted and I cried like a baby! This was the text from the card she likes reading the most. I can already see how my kids’ personal stories are changing for the better. And she already had managed to, in such a compassionate and kind way to put the meaning of these
words into context. I am so proud of her!

Seeing how well this has worked for my family, I am now on a mission help other parents give their own children the tools to create a positive and growth mindset. I want to see all kids approach their problems with compassion, treat themselves and others with kindness, feel a strong sense of self-worth, and become resilient in a world that doesn’t always serve their best interest.

If I can help even one family create positive personal stories that help them achieve this vision,, I will consider my work a huge success.

Tess X



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